Hei, I’m Madison, an industrial designer based in Oslo, Norway. True to my architecture origins, I bring a contextual awareness into every product I design, carefully considering how, where, and by whom each designed product will be used. My experience ranges from from packaging and consumer goods, to furniture and spatial concepts.
Check out a selection of my personal and professional work—
TÄBLE
Designskolen Kolding in collaboration with IKEA
TÄBLE is a flexible surface for modern living. It provides users with a flexible table space which supports a modern lifestyle, by creating smooth transitions between activities and encouraging the user to interact with the space through playful manipulation and exploration through simple and effective cues.
Food Storage
by Designit Oslo for Brand Factory
Brand Factory, based in Australia, is committed to manufacturing innovative and sustainable products through a focus on sustainable materials, thoughtful construction, and ethical and transparent production. Brand Factory approached Designit to design a family of food storage products which align with Scandinavian design principles, are unique and differentiated from existing products, yet measure up price-wise against some of the most popular storage systems on the market today. I participated in this project as a member of the design team .
Currently for retail in Australia.
Elopak Packaging Projects
by Designit for Elopak
Elopak is a global leader in sustainable liquid carton packaging. At Designit, I contributed to multiple projects with their team, focusing on sustainable innovation across the liquid food category. I participated in these projects as a member of the design team, and my role spanned end-to-end on concept development, ideation, user research, supply-chain analysis, prototyping, and production-ready file handover.
These projects are under NDA.
Elopak’s ↗website
Intersection Worktable
By Snøhetta for Medich Family Office
Snøhetta was approached to create a bespoke office table solution. The result is the Intersection Table: a nearly five meter long table constructed in Snøhetta’s Adelaide studio. The concept of intersecting planes inspired the form, and, despite it’s sculptural appearance, it remains a functional space for working, with hidden storage and charging capabilities built into the central column. I participated in this project as a member of the design team, playing a major role in concept development and initial design sketches and 3D.
Shortlisted for ↗Dezeen awards 2022
See project on ↗snohetta.com
Photo source: snohetta.com
Trio
The Trio Stacking Stool Collection was designed with the assumption that beauty derives from concentrated substance: namely function and use. An object is made beautiful when it is designed in response to the lives of those that it will occupy. Trio can integrate into many settings as an extra chair, end table, laptop stand, etc. When not in use, the set of three lightweight stools can stack to be put away.
Nexans Packaging Project
by Designit for Nexans
Nexans, a global leader in cable manufacturing, is driving the shift toward a more sustainable and electrified future. They engaged Designit to redesign their cable packaging for electricians in the Norwegian market. As project lead, I conducted user studies and interviews to identify key needs and pain points, then carried those insights through concept development, mockups, prototyping, and final file production, with the ultimate goal of developing an improved packaging concept.
This project is confidential.
Nexan’s ↗website
Casework Furniture Series
by Snøhetta for Erik Jørgensen
Snøhetta and Erik Jørgensen have partnered to merge the innovative design solutions of Snøhetta with the craft, quality, and construction expertise of Erik Jørgensen. The result is the ‘Casework’ collection, a series inspired by custom, one-off furniture pieces. Designed with a focus on customization, an interchangeable panel system allows architects and designers to easily customize the pieces, and use them in a variety of locations and environments. I participated in this project as a member of the design team for prototyping and design iterations.
See project on ↗snohetta.com
Photo source: snohetta.com
Bokhus
by Snøhetta for UniFor
Snøhetta has partnered with UniFor to design a library furniture system for the future of libraries. Snøhetta as a whole is constantly exploring the future of libraries and driving this market towards a better future through all disciplines. The outcome of this process is a proposal for a connected shelving system. I participated in this project as a member of the design team for initial research, concept development, and early design phases.
See project on ↗snohetta.com
Photo source: snohetta.com
Fix the Food’ Festival concept, branding, and furniture elements
by Designit for the Nobel Peace Center
Designit was tasked with developing a concept for the FIX THE FOOD festival to act as the red thread tying all the different elements of this food festival together. From this concept we would develop both a visual identity, overall layout, and physical installations. For the Nobel Peace Center, hosting a food festival was a step into unfamiliar territory. We gave them the guidance and tools to successfully host this event and ensure that the focus on the peace prize and the WFP remains front and center. I participated in this project as a member of the design team on ideation, concept development, and production files for the physical elements.
See project on ↗designit.com
Nescafé Dolce Gusto Physical UX Design
by Designit for Nescafé Dolce Gusto
Nestlé Dolce Gusto’s vision is to bring the quality, innovation, and experience of the coffee shop to consumers homes. At Designit I contributed to a project focusing on physical UX-design for a coffee machine product. I was project lead, and my role included client communication, concept development, ideation, user research and journey mapping, supply-chain analysis, prototyping, and production-ready file handover. I also planned and led a 2-day workshop with the client team.
This project is under NDA.
Minimeis identity and product support
by Snøhetta for Minimeis
Seeking to grow its business and refine its design direction, Minimeis teamed up with Snøhetta in 2019. Snøhetta built upon the brand’s foundations by crafting a clearer identity, designing an e-commerce-focused digital presence, introducing environmentally conscious packaging, and supporting the development of new products.This partnership enabled Minimeis to mature as a company, sharpening its product offerings, strengthening its customer journey, and expressing its brand with warmth, clarity, and confidence. I participated in this project as a member of the design team.
See project on ↗snohetta.com
Photo source: snohetta.com
Umami Lounge System
by Steelcase
Designed in response to the shift in corporate spaces towards more informal spaces Umami seating, tables and screens offer an endless variety of configurations, sizes and materials options. Its flexible, modern design can be used to create spaces that are unique to organizations and the people who work there. I participated as a member of the design team on research, ideation, concept development, and prototyping.
Exhibited at NeoCon 2017
See project on ↗steelcase.com
Photo source: steelcase.com